Analysis of the niche - the most important part of all the work at the start. On the basis of his general strategy is formed site promotion, and if you do not do this analysis, or in a hurry, make a mistake in the analysis of the niche, then we get the wrong strategy, and further work can be difficult or even impossible. That is why we devote the entire first month of the reporting period to niche analysis - painstakingly analyzing the subject and analyzing the competitors to atoms.
Example: we did not do a complete analysis of competitors in the beginning, and therefore did not immediately recognize that the competitors get most of the traffic from informational articles, the competition for which is less, moreover, these articles attract links for free. As a result, we began to immediately promote the expensive and competitive commercial requests and traffic to the site went a few months later than it could, and eventually cost more.